Tradco is proud to announce a new strategic partnership with CA&S Group, a leading route-to-market business operating across Southern and East Africa.

This partnership marks an exciting new chapter in our growth journey and positions us to deliver even greater value to our clients and partners.

Founded in 2013, Tradco has earned a reputation for brilliant in-market execution, deep local knowledge, and a proven ability to help brands grow. From trade marketing, branding, and event management to logistics, merchandising, brand strategy, experiential activations, and data-driven insights — our team delivers with excellence across East Africa’s dynamic markets.

Through this partnership, we will combine Tradco’s local expertise with CA&S Group’s regional scale and resources to accelerate growth, strengthen our service offering, and continue innovating across the retail and FMCG landscape. The investment also extends to our subsidiary, Pinefrost, which provides warehousing, logistics, and last-mile distribution solutions for brand owners across Kenya’s key markets.

We are excited about the opportunities this partnership brings — not only for our business but for the many brands and clients we represent. Together, we will continue to raise the bar for trade marketing and route-to-market excellence in East Africa.

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