Powering
Growth,
Expanding
Possibilities
in East African Retail
Tradco is your partner for retail success and market expansion across Kenya, Uganda, and Tanzania.
As East Africa’s leading full-service FMCG distribution and retail solutions provider, we connect global and regional brands to the continent’s most dynamic markets.
Our integrated approach blends data-driven insights, robust logistics, and in-market expertise – delivering sustained growth.
TRUSTED
by world leading FMCG brands.
130,000+
retail and wholesale outlets reached every week.
End-to-end capabilities
Warehousing, Distribution, Trade Marketing, Sales, Merchandising, Brand activation, and Digital solutions.
Discover how Tradco powers retail excellence, one brand at a time.
With a reputation built on data-driven insights, international standards, and deep local expertise, Tradco provides the reach, precision, and execution brands need to thrive in East Africa’s dynamic marketplace.
Our Clients and Valued Partnerships
Tradco partners with clients to optimize brand portfolio mixes and tailor route-to-market strategies to ensure the best possible outcomes in both the General and Modern Trade across the region.
Tradco’s success is built on performance, trust, and enduring partnerships. We proudly serve both leading global, regional and local brand leaders.
Whether launching a brand or scaling distribution across channels or borders, our team collaborates closely to deliver measurable results.
