Celebrating connection, collaboration, and the power of shared ambition.
This month, the CA&S Group hosted its first-ever Africa Beyond Borders Client Summit — a landmark event that brought together industry leaders, clients, and partners to explore how collaboration can take brands further. Held in Johannesburg, the summit showcased the extraordinary diversity, capability, and opportunity that Africa holds — and Tradco was proud to represent the East African region on this dynamic stage.
From the moment the doors opened, the energy was electric. Eleven exhibition stands surrounded a central stage where leaders from across the Group shared insights, innovation, and impact stories. The Tradco team stood shoulder-to-shoulder with our Southern African counterparts, engaging with clients and visitors eager to learn more about the markets and momentum shaping East Africa’s retail landscape.
Our leadership participated in a regional panel discussion, unpacking the potential East Africa represents – from its growing consumer class and digital adoption to the power of cultural diversity that fuels creativity and resilience. We shared how Tradco’s local knowledge, in-market execution, and authentic understanding of local consumers have made us a trusted partner to many leading brands across Kenya and the region.
Beyond the presentations and panels, what stood out was the sense of unity – a recognition that while we operate across different countries, we are all part of one powerful network driven by the same vision: taking brands beyond borders.
The summit was a celebration of partnership, purpose, and progress. For Tradco, it was a proud moment to showcase our work, connect with peers, and reaffirm our belief that collaboration is the key to unlocking Africa’s growth story.
We returned home inspired and energised, with renewed focus and fresh perspectives – confident that by working as one to serve our clients, we can extend our reach, deepen our impact in markets, and unlock new opportunities for growth and sustained mutual success.
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